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Super Bowl: Uber Eats advert criticised for peanut allergy joke

Ashleigh Swan
Business Reporter
Uber Eats Advert David Beckham holding a jar of pepperUber Eats Advert
The advert also features David and Victoria Beckham not being able to the name of the Spice Girls

Uber Eats is facing a backlash after its Super Bowl advert appeared to make light of a man having an allergic reaction to peanut butter.

The Food Allergy Research & Education (FARE) charity said it was "surprised and disappointed" to see the company use allergies as a joke.

One person, himself allergic to peanuts, called the ad "disgusting, tone-deaf and completely unnecessary".

The BBC has approached Uber Eats for a comment.

"Don't Forget Uber Eats" was launched as the company's Super Bowl advert with millions of Americans expected to view it on Super Bowl Sunday.

It features former Friends co-stars Jennifer Aniston and David Schwimmer, as well as David and Victoria Beckham.

The premise of the advert is about people forgetting things.

One scene shows the Beckhams in their kitchen, with David saying to former Spice Girl Victoria, " when you used to be a Pepper Lady":[]}